Helmut Lang is a cult figure and, despite leaving fashion in 2005, his legacy lives on. Everything he made carried his distinct fingerprint – from his jeans to his perfumes. He was one of the first designers to embrace the internet and, in 1998, broadcast his new show on it. Lang only decided to move into fashion after he failed to find the perfect jacket and T-shirt in the shops and was forced to make his own. Lang’s signature is high-tech fabrics and modernist looks and colours.
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