Eytys was launched in Stockholm, Sweden in 2013 by Max Schiller and Jonathan Hirschfeld and ever since, the hype has been growing. They first started off with a pretty simple canvas sneaker and has now developed into THE sneaker brand for the latest trends. This spring they also launched a denim line. Eytys, pronounced ’80s’ and spelled with Ys in reference to Generation Y is inspired by internet and MTV in the 90’s. This brand is for sure here to stay and will soon, if not already, become an icon.
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